This course covers essential tools and strategies for making, communicating, and implementing marketing decisions. Marketing is seen not only as sales or advertising but as a broad discipline that influences behavior. Key topics include consumer behavior, marketing research, and strategic planning, with a focus on the marketing mix: product strategy, communications, pricing, and distribution.

Instructors for this course include Azra Branković, Samira Sharifova, and Musayeva Tughrakhanim. While all instructors are highly skilled and deliver engaging lessons, Samira Sharifova is often favored by students for her approachable teaching style and clear explanations.

This course is a prerequisite for the Principles of Marketing course, meaning students must pass the latter with at least a grade of "D" to take this course. It’s recommended that students consult with their academic advisor before proceeding, especially for Business students.

For additional resources, detailed information about the course, or assistance with projects and assignments, simply click on the "Contact Us" section on the right and fill in the required contact details. Our team will get in touch with you promptly to provide the support you need.